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Jess
17.5.12
15.5.12
[the right discipline]
Hrm....perhaps I should look into biomedical engineering....







The 15 Most Valuable College Majors
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With rising tuition costs and a rapidly changing job landscape, a student’s college major is more important than ever. It can either set you up for lifetime career success and high earnings or sink you into debt with few avenues to get ahead of it.
“Unless you go to a top-20 brand name school, what matters most to employers is your major,” says Katie Bardaro, lead economist at compensation research firm PayScale. In fact, in a new report by Gen-Y researcher Millennial Branding, a full 69% of managers agreed that relevant coursework is important when considering job candidates.
So which college majors are most likely to land you a well-paying job right out of school? Analysts at PayScale compared its massive compensation database with 120 college majors and job growth projections through 2020 from the U.S. Bureau of Labor Statistics (BLS) to determine the 15 most valuable majors in the current marketplace. Ranked by median starting pay, median mid-career pay (at least 10 years in), growth in salary and wealth of job opportunities, engineering and math reigned supreme.
At No. 1, biomedical engineering is the major that is most worth your tuition, time and effort. Biomedical engineers earn a median starting salary of $53,800, which grows an average of 82% to $97,800 by mid-career. Moreover, the BLS projects a whopping 61.7% growth of job opportunities in the field—the most of any other major on the list.
Engineering concentrations comprise one third of the most valuable majors. Software engineering majors (No. 4) earn a median of $87,800 after 10 years on the job; environmental engineering majors (No. 5) earn a median of $88,600; civil engineering majors (No. 6) earn a median of $90,200; and petroleum engineering majors (No. 9) earn a median of $155,000—the highest paycheck on the list.
“These aren’t majors that anyone could do. They’re hard, and these programs weed people out,” says Bardaro. “However, there is high demand for them and a low supply of people with the skills, so it drives up the labor market price.”
In the Millennial Branding survey, employers reported engineering and computer information systems majors as their top recruits. Also, nearly half of these employers (47%) said the competition for new science, technology, engineering and math talent is steep. That means while other recent grads fight for jobs, these students will likely field multiple offers.
Math and science concentrations are also well-represented on this list. Biochemistry (No. 2), computer science (No. 3), applied mathematics (No. 10), mathematics (No. 11), physics (No. 14) and statistics (No. 15) majors are increasingly in demand and well-paid.
Bardaro believes that the new data-driven market makes math skills, particularly statistics, more and more valuable to employers. Many companies now collect large datasets on consumer behavior, be it online search patterns or user demographics. Statisticians who understand data and can use it to forecast trends and behavior will do especially well, she says.
Conversely, the worst-paying college majors are child and family studies, elementary education, social work, culinary arts, special education, recreation and leisure studies, religious studies, and athletic training.
Labels:
academic,
employment,
learning
30.4.12
[a match made in hell: students and standardised testing]
Good thing I didn't even include exams as a way of inculcating learning - we relied instead on class projects, e-portfolios, petcha-kutchas, transliterate uses of social media and more...but no sit-down-and-write-all-you-can-remember-in-an-hour-exam.
Read the article in its entirety here.
Read the article in its entirety here.
Stop Telling Students to Study for Exams
By David Jaffee
Among the problems on college campuses today are that students study for exams and faculty encourage them to do so.
I expect that many faculty members will be appalled by this assertion and regard it as a form of academic heresy. If anything, they would argue, students don't study enough for exams; if they did, the educational system would produce better results. But this simple and familiar phrase—"study for exams"—which is widely regarded as a sign of responsible academic practice, actually encourages student behaviors and dispositions that work against the larger purpose of human intellectual development and learning. Rather than telling students to study for exams, we should be telling them to study for learning and understanding.
If there is one student attitude that most all faculty bemoan, it is instrumentalism. This is the view that you go to college to get a degree to get a job to make money to be happy. Similarly, you take this course to meet this requirement, and you do coursework and read the material to pass the course to graduate to get the degree. Everything is a means to an end. Nothing is an end in itself. There is no higher purpose.
When we tell students to study for the exam or, more to the point, to study so that they can do well on the exam, we powerfully reinforce that way of thinking. While faculty consistently complain about instrumentalism, our behavior and the entire system encourages and facilitates it.
On the one hand, we tell students to value learning for learning's sake; on the other, we tell students they'd better know this or that, or they'd better take notes, or they'd better read the book, because it will be on the next exam; if they don't do these things, they will pay a price in academic failure. This communicates to students that the process of intellectual inquiry, academic exploration, and acquiring knowledge is a purely instrumental activity—designed to ensure success on the next assessment.
Given all this, it is hardly surprising that students constantly ask us if this or that will be on the exam, or whether they really need to know this reading for the next test, or—the single most pressing question at every first class meeting of the term—"is the final cumulative"?
This dysfunctional system reaches its zenith with the cumulative "final" exam. We even go so far as to commemorate this sacred academic ritual by setting aside a specially designated "exam week" at the end of each term. This collective exercise in sadism encourages students to cram everything that they think they need to "know" (temporarily for the exam) into their brains, deprive themselves of sleep and leisure activities, complete (or more likely finally start) term papers, and memorize mounds of information. While this traditional exercise might prepare students for the inevitable bouts of unpleasantness they will face as working adults, its value as a learning process is dubious.
29.4.12
[pinterest]
From Tamba, and explanation as to why Pinterest is doing so well: in March 2012 the site served up 2.3 billion page impressions to over 4 million unique visitors a day.

23.4.12
[NPO Social Media Report]
Register for free and gain full access to the report. Some interesting finds:
- The Top 3 Factors for Success on Social Networks: Strategy, Prioritization, and Dedicated Staff
- Open Source Software Takes Over #1 Spot for House Social Networks
- Twitter adoption still growing along with average follower base size.
- LinkedIn popularity is relatively low (compared to Facebook and Twitter but 2011 saw a sizeable jump in adoption of this channel.
- FourSquare still a small, niche player.
[infographics: social media]
Here is a great selection of infographics on one of my favourite subjects - social media. This list is via Pam Dyer.





























































The History of Social Networking

Who is the “Me” in Social Media?

The State of the Internet

The New Marketing Trifecta

How Marketers Are Using Social Media

Who is the Modern Media Consumer?

The Biggest Shift

The Rise of Social Networking Ad Spending

How Women Use Social Media

The CMO’s Guide to the Social Landscape

The B2B Social Media Landscape

The 2010 Social Networking Map

How the World Spends Its Time Online

Who Uses Twitter and How

A Year of Twitter

The Meteoric Rise of Twitter

How Engaged is Your Brand?

The Social Engagement Spectrum

10 Levels of Intimacy in Today’s Communication

The Top 50 Most Social Companies

The Social Media Landscape in China

The Social Media Effect

The Revised Social Media Effect

Facebook Facts You Probably Didn’t Know

The World of Facebook

10 Mind-Blowing Facebook Games Statistics

The Rise of Facebook Mobile

Social Marketing Compass

Facebook vs. Twitter

Are We Addicted to Social Media?

How are People Using Social Media on Their Mobile Devices?

How Fortune 100 Companies are Leveraging Social Media

How Small- to Medium-Sized Businesses Spend Money on Social Media

Balance Your Media Diet

Social Media Statistics

Social Web Involvement

Social Media Demographics

The Spectrum of Online Friendship

How People Share Content on the Web

Donut Marketing

Profile of a Twitter User

Twitter Territory

Twitter PR Strategy
The Journey of a Tweet
The Hierarchy of Digital Distractions
When Social Media Attacks

The Art of Listening

The Conversation Prism

Word of Mouth Visualized

Social Web Reputation Management Cycles

Twitter Statistics

The Story (So Far) of Twitter

Who Participates Online
Gender Balance on Social Networking Sites

Building a Company With Social Media

Social Media Spending

The Facebook Juggernaut

Breakdown of the Blogosphere

Visualizing 6 Years of Facebook

The History of WordPress

The Boom of Social Sites

Age Distribution on Social Network Sites

Make Social Media Work for Your Company

The World Map of Social Networks (December, 2009)

World Map of Social Networks (December, 2010)

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