[your amazing brain]
I came across this inspiring video via @ontarioliteracy on twitter:
Labels: brain, knowledge production, learning, literacy, pedagogy
I came across this inspiring video via @ontarioliteracy on twitter:
Labels: brain, knowledge production, learning, literacy, pedagogy
Here is a great video I think I'll be showing all my first year undergrads. Author Jim Trelease (author of The Read-Aloud Handbook) compares reading to the process of cutting down a tree; both need to be done slowly and carefully.
Labels: books, critical literacy, education, literacy, pedagogy, reading

"Recognise their information needs;
Locate and evaluate the quality of information;
Store and retrieve information;
Make effective and ethical use of information, and
Apply information to create and communicate knowledge."
"a. Recognise information needs
b. Locate and evaluate the quality of information
c. Store and Retrieve information
d. Make effective and ethical use of information, and
e. Apply information to create and communicate knowledge."
Labels: critical literacy, digital literacy, education, learning, literacy, reading, transliteracy

doi:10.2304/ciec.2008.5.4.445
VIEW FULL TEXT | BACK TO CONTENTS LISTThis article uses a multiple literacies theory framework to explore the processes of ‘becoming’ technologically literate through a year-long ethnographic study of two Master of Education pre-service second language teachers, a Latina woman and an African American woman, who learned how to use computer technology to teach Spanish at a large Midwestern university. The case studies of these two women are analyzed to gain insights into how teacher education programs can support racial minority pre-service teachers in ‘becoming’ technologically literate. First, the authors provide an overview of the multiple literacies theory developed by Masny. Second, the stories of the two pre-service teachers are presented. Finally, curricular and pedagogical recommendations for second language education Master of Education programs are provided.
Labels: critical literacy, digital literacy, education, learning, learning styles, literacy, multidisciplinary, multimodal, teaching
The biannual Digital Arts & Culture conference takes place in California in December 2009 (http://dac09.uci.edu)Labels: cfp, critical literacy, digital literacy, literacy, multidisciplinary, multimodal, narrative, new media, theory

Labels: critical literacy, digital literacy, education, literacy, new media, pedagogy, social media, web 2.0
Six key elements are analysed in this study to dechipher which city is the most literate (American cities only) in 2008. These include: newspaper circulation, number of bookstores, library resources, periodical publishing resources, educational attainment and Internet resources and are then compared to the population rate (but only in cities greater than 250,000).

The author of the study, Dr. John Miller, makes a very interesting observation:
"While it is too early in this study to draw conclusions, it is nevertheless striking that newspaper readership rates in the US’s global economic competitors are significantly higher than in the US. Since literacy is generally regarded as a barometer of a nation’s social, cultural, and economic health, perhaps these findings are cause for national concern."
According to the USA Today report, "Preliminary results of a related study examining international literacy paint a less optimistic outlook for the USA. It notes that in per-capita paid newspaper circulation, the USA ranks only 31st in the world, far behind other countries, including Aruba, Liechtenstein and Japan."
Labels: books, creativity, knowledge production, literacy, news, reading, statistics, usa, writing
"Reading is a multi-sensory activity, entailing perceptual, cognitive and motor interactions with whatever is being read."
"The feeling of literally being in touch with the text is lost when your actions – clicking with the mouse, pointing on touch screens or scrolling with keys or on touch pads – take place at a distance from the digital text, which is, somehow, somewhere inside the computer, the e-book or the mobile phone."Mangen goes on to explain that the demand to click/interact in certain hypertext stories actually undoes any possible sense of immersion (a la Marie-Laure Ryan).
"The links in a hypertext fiction present themselves as an experiential potential, a latently accessible actualisation of something currently unavailable, which becomes readily accessible with the click of a mouse. The sensory–motor affordances of the computer make it very easy to rekindle our attention, getting access to something beyond our present experience. As such, text or icons that yield (i.e., hot spots) afford haptic interaction with the computer. We experience these as links to be clicked on, and such
affordance is necessarily incompatible with phenomenological immersion."
Though I agree with a large part of what Mangen and others argue, I do wonder whether there is a different kind of reader, perhaps emerging in line with this turned-on, 21st century, tech world, a reader who actually becomes more immersed the more physical the demand of reading becomes? I know reading some narratives like Donna Leishman's Red Riding Hood (mentioned in this blog before) which requires a greater degree of haptics (compared with afternoon et al), I found myself more "in" the story, actually moving my own way around. Perhaps gamer-readers won't find this cross-modal situation distracting, though Mangen notes that as a "psychobiological rule" we tend to allow motor senses to overpower cognitive ones.
Read the full article here (if you have access):
Hypertext fiction reading: haptics and immersion, by Anne Mangen in the Journal of Research in Reading, Volume 31, Issue 4 (p 404-419).
See also this article that is freely available: Storybooks On Paper Better For Children Than Reading Fiction On Computer Screen, According to Expert in ScienceDaily (Dec. 22, 2008).
Labels: critical literacy, digital literacy, interaction, literacy, literature, multimodal, narrative, story, web fiction
Patrick West, Peter Fox, Deborah McGuiness and Stephan Zednik from the High Altitude Observatory present their project on integrating data and the semantic web.

Labels: database, literacy, science, semantic web, transdisciplinary, transliteracy, web 2.0
Labels: database, digital literacy, google, literacy, transdisciplinary




Try it yourself at http://www.visual-literacy.org.
Labels: digital literacy, education, learning, learning styles, literacy, pedagogy, reading, visuality

Enactive Cinema
The Future of Creative Technologies
IOCT Lab
24th October 2008, 4.30pm
***
A New Concept in Cinema
The Enactive Cinema project introduces a novel kind of interactive cinema genre, which is described as enactive cinema:
How the narrative unfolds, and how rhythm and soundscape emerge, depend on how the spectator experiences the emotional dynamics between the characters. Enactive cinema emphasizes unconscious interaction between the cinema spectator and the cinema. Instead of the spectator directly manipulating the narrative, its unfolding is affected by the spectator’s emotional participation. The project suggests that unconscious and conscious experience interact in an inseparable and complex manner. The cinema experience is more than seeing and hearing. It is about sensing and re-living of one's own experience in what happens to the 'others'. This is, ENACTIVE CINEMA.

Labels: film, gaming, interaction, interface, literacy, narrative, neurological, neuroscience, new media, physiology
At The University of Toronto there is an interesting development in the teaching of English as a second language...using tv colloquialisms ("eat my shorts man," "how YOU doin'" "I'm wasted"). Though these examples don't exactly suggest an "intellectual quest", they do however help students pick up "real-life" English.When Damjanovic moved to North America as a high school student, she spoke English yet had no clue what kids meant when they talked about getting "wasted" on the weekend.
"I thought, `Wasted what? Wasted time? Money?' But these little phrases mean a lot when you're trying to communicate on a day-to-day basis, and sitcoms are surprisingly rich."
Damjanovic is careful to note which phrases are considered rude, a distinction the students carefully write down."
Read the whole article here.
Labels: education, English, language, learning, literacy, pedagogy, tv
I recently did an interview with digital/textile artist/creator Rachel Beth Egenhoefer for Furtherfield:
Labels: art, creative, digital art, installation, interaction, literacy, practise, transdisciplinary, transliteracy
Proof that humans are "wired" to connect with others:
"Scientists have recently been decoding how "mirror neurons" in our brains work. They've realized humans are wired to connect with others, to live vicariously through others' experiences, in much stronger ways than we once thought. The brain doesn't differentiate much between watching someone do something, and doing it yourself - which is why there are so many obsessed sports fans in the world. Most important for teachers, these mirror neurons are also a key to how we learn. Just watching someone read a book teaches us more than we ever realized about the reading process. And we use our emotions to readily connect those experiences to other related tasks (either physically or emotionally). I will never be a gymnast (beyond the contortions I go through to get through airport security screening). But I can connect to the feelings of almost, not quite reaching a goal again and again, and finally succeeding. What teacher hasn't experienced weeks or months of helping a struggling student almost, but not quite, grasp a concept? It makes those breakthrough moments all the more sweet. Mirror neurons are also the reason modeling in classrooms is so essential. When students see the strategies teachers use to tackle difficult texts, no matter the genre, their brains don't differentiate between their experiences and ours. The teacher's strategies become part of the mix that fires up whenever a student approaches a new text. Likewise, all those whole-class activities to build community around reading and writing early in the year become ingredients in the chemical soup in our students' brains as they read and write on their own. The consequences of broken mirror neurons can also be dire, as any teacher who has worked with an autistic child knows.
What about mirror neurons in staff settings? Simply put,
our moms were right - we shouldn't hang out with the wrong crowd, and we need to choose our role models carefully. Mirror neurons imitate and absorb what they see around us whether we like what we're seeing or not. If you're surrounded by negative, unhappy people, it's human nature that you're going to absorb that outlook over time. Sometimes toxic environments or people can't be avoided, but it's important to note when it comes to "emotional contagions," negative environments have more powerful effects than positive ones. If you have a colleague or two who are always resentful or angry, you owe it to yourself and your students to limit your time with them. If you have to spend time with them, even decreasing eye contact or verbal interactions can help limit what your brain's mirror neurons pick up."
Read more here.
Labels: brain, literacy, neurological, reading, science, social networks
Today Chris Joseph, digital writer in residence at the IOCT presented his latest project, NRG. A culmination of his two years at the IOCT resulted in an impressive hybrid piece of electronic art that highlights issues pertaining to digital literacy, digital art, art reception, performance, narrative, multimodality, interaction, performance and the environment. Chris is well known for his work on multimodal digital fiction Inanimate Alice (with Kate Pullinger) and his work has frequently been nominated for a variety of prizes. Some examples:
2008:
Finalist (Interactive productions category), Learning on Screen Awards 2008, British Universities Film & Video Council, UK
2007:
Selected Finalist, 2008 CULTURAS Intercultural Dialogue Awards, Madrid, Spain [Alicia Inanimada, Episodio 1: China]
Selected Finalist, 8th Seoul International Film Festival, Seoul, Korea [The Surveys]
IBM New Media Prize, 20th Stuttgarter Filmwinter, Stuttgart, Germany [Inanimate Alice, Episode 1: China]
Selected Works, 20th Stuttgarter Filmwinter, Stuttgart, Germany [Inanimate Alice, Episode 1: China and Inanimate Alice, Episode 2: Italy]

It's 2010 and you have been appointed to lead the new World Energy Directorate, with the power to control international spending and research on energy sources and production. Your decisions will influence the life of billions of humans, countless species and the Earth as a whole. How will your choices change all our lives during the planet's next forty years of industrial development?
Part environmental game, part multimedia artwork, NRG (short for En-er-gy) is self-sustaining, people-powered installation. No previous knowledge about energy issues is assumed or required, but NRG is intended to stimulate thought and discussion about energy consumption, its links to global warming and the need for the development of lifestyle alternatives.
***
Over the past fifty years electronic art has grown to become an established genre, yet energy – specifically the power required to view a work, as well as create it - is rarely acknowledged. But a electronic writers, artists and musicians must confront the fact that natural resources (converted to electricity) are continually required in order for the work to be experienced by both physical and virtual audiences. So in responding to the IOCT - an institution at the forefront of electronic creation - it seemed natural that my residency work should consider energy, both as a narrative theme and in the practical realisation of the piece.
NRG resides on a laptop that is not connected to the mains, but instead requires power to be periodically supplied by its ‘players’ through a bicycle generator. To play, simply select which energy sources the world should invest in, choosing as few or as many as you wish. Just as in the real world, the choices made will have significant impacts upon energy supply and use, population, carbon dioxide levels and other planet-wide measurements over the next five decades.
Perhaps the reading/kind of performance required to understand this work is a good example of transliteracy and of transdisciplinarity - various modes and disciplines coming together.
Labels: chris joseph, cycling, digital literacy, energy, environment, inanimate alice, literacy, narrative, new media, reading, story, transdisciplinary, transliteracy
Labels: digital literacy, future, literacy, literature, multimodal, narrative, reading, story, writing
As I think about the kinds of things I'd like my pilot group to read while enjoying various brain scans (this is an experiement in the works) I find myself trying to make sure I'm not too text-centric. I'm working in the online environment (mostly) and that means there is often recourse to images, sounds, video, text (which in my experience is often quite visual too) and of course there's some kind of haptics. But I find I almost forget about sound...sounds odd saying that because as I write I am listening to myself, how can I *forget* about sound? Is it more likely that I'm so immersed in sound that I just navigate through its presence (as is the case for certain students according to Michelle Comstock and Mary E. Hocks) Cornstock and Hocks ask how might educators engage this kind of sonic sensitivity in their own writing (composition) classrooms. It seems that this might be similar to what Ximena Alarcon is doing with her research into sonic environments and memory. Ximena did her ph.d at DMU (in Music Technology and Innovation.) and now she is working on a Leverhulme Trust - Early Career Fellowship 2007 - 2009. For her ph.d Ximena created an ethnography based artwork. "Twenty-four volunteers participated in the project, sharing their (deep) feelings, spontaneity, curiosity, interest, and passion for discovering how sound is important in their life. Sounds included in this project have been selected by them, after a process of travelling, recording, listening and remembering.""Lo que llama en particular mi atención son las campanas en la parte del corredor, la combinanción de imágenes y los sonidos hacen realmente imaginarte un mundo en moviemiento"I wonder if this synesthetic response is something that might be made visible with brain scanning research and is it something we (as educators) can work into our teaching? I suppose this aligns with Ong's thinking that sound "emanate[s] from a source here and now discernibly active, with the result that involvement with sound is involvement with the present, with here-and-now existence and activity" (qtd in Michelle Comstock and Mary E. Hocks)
Labels: digital literacy, literacy, multimodal, narrative, sound
Sure women and men are different and sure our brains work differently but I didn't realise how drastically different. In a presentation on boys' writing and ict that I found at the Nottinghamshire Primary ICT Framework site there is a really interesting image of a girl's brain *at rest* and a boy's brain *at rest*:

Labels: assessment, brain, education, gender, literacy, teaching
I'm reading "Literacy Debate: Online, R U Really Reading?" and while I'm scrolling through the article I'm googling some of the researchers mentioned (Rand J. Spiro, Elizabeth Birr Moje and Linda A. Jackson) and looking up some of the reports and studies. I'm also skimming through Research in Research Quarterly and Journal of Research in Reading (and complaining to myself loudly because of the 12 month embargo) and examining brain scan images. Obviously I'm reading and obviously I'm doing it in a manner different from print. But is it better? Better than what exactly
? I think this is where my difficulty lies. It seems, as with the NYT article, that this is a vs matter. Print vs digital. Reading vs surfing. Literacy vs adequacy. But it isn't a simple vs issue is it? The video included in the NYT article shows a white affluent family. Each family member enjoys reading but the mum says reading for her is *quiet* and requires a comfy chair: "I can't curl up with my computer." But is this part of a quantitative assessment of online reading? Is it a feature of literacy per se? I wouldn't disagree with anyone that reading online and reading in print are different. But can we generalise and say that all reading online is different from all reading in print? Can we compare Manga online to its offline sibling? I think we could even find suitable comparisons between some early more text-based hypertext stories and print novels. Maybe instead of citing the differences we should be looking at the similarities as that might form part of the base of new literacies education and assessment. Ken Pugh says that reading in print encourages a more reflective stance, allowing time for rumination. Well, would that not only hold if students/readers are encouraged to do so. I know I've skipped to the good bits in books before {of course this is firmly in my past :)}. Do we reflect on what we read *only* when we read in print? Reading online is not always just about the "short bits" that Pugh refers to. Take a look at the project "Evaluating The Development of Scientific Knowledge and New Forms of Reading Comprehension During Online Learning" run by Dr. Donald J. Leu and Dr. Douglas Hartman. Their main research questions addressed the effects that "varying levels of intensity of Internet integration into seventh grade classroom science instruction." Their general findings suggest that:
"Internet integration generates greater online reading comprehension ability. Our results suggest it is better to have no integration or high-intensity integration of the Internet for developing concept knowledge, but not low or moderate intensity integration. Our study also provides preliminary data that suggests online and traditional reading achievement tests are not correlated."Of course there are different kinds of reading too. Sometimes we read for information (and then maybe on the 'net we have quicker access to more resources) and sometimes maybe we're reading for the whole tactile and sensory experience and then we want our comfy chairs and crisp pages. But as educators, parents and leaders we need not only to address the different reasons our students/children etc... might read but also how. As Gay Ivey, a professor at James Madison University says “I think they need it all.”
Labels: assessment, critical literacy, digital literacy, education, internet, literacy, reading, teaching
In his talk James Paul Gee tells us about the 4th grade slump: kids who were reading well up until 4th grade (or even earlier today as Gee notes) suddenly become less than proficient. Gee explains that this is due largely to the shift in English language (we're talking about American schools here I think). As kids enter the educational system, English is accessible but at 4th grade academic English (complex and specialist) becomes the norm. Sure kids need to learn academic English as that is the English used in secondary school and definitely at university however maybe there needs to be a longer kind of bridging process where students are guided from a more colloquial language to the academic one?
Interestingly Gee explains that students who cope with the language change and don't suffer any ill effects to their level of literacy are kids who have grown up in surroundings (parents etc...) where academic language features.Labels: critical literacy, digital literacy, learning, learning styles, literacy, reading, teaching
"I Propose That All Give Serious Consideration To Writing-In-Color(s) , With Each Color Representing A Respective Level of Significance Within A Text.
The Visible Spectrum Would Be The Basis For The Relative Levels Of Significance Of Given Text WHERE
Text of Least Importance Would Be Highlighted In RED;
Text of Intermediate Importance Highlighted In GREEN;
Text of Greatest Importance Highlighted in VIOLET, and
Text of In-Between Importance Highlighted in Appropriate Colors: ORANGE, BLUE, INDIGO
Initially, TEXT would be COLORED at the PARAGRAPH LEVEL By The Author(s).
Adjoining OR Disjunct Sections of Text Could Have The SAME COLOR.
Upon Publication, The Reader Would Have The Ability To ReCOLOR The TEXT ToReflect His/Her View On The Relative Significant Of Text In His/Her Opinion And/Or Relative To A Particular Purpose.
I also envision a feature by which The Reader would be able to colorlight individual terms and/or phrases.
Readers would also have the ability to assess the value of The Overall TEXT by LABELING THE TEXT with One Color (Color Digg).
The Higher The Color, The More Significant The Text."
Labels: creativity, digital literacy, language, literacy, reading, transdisciplinary, transliteracy, writing
While working on the second Education Pack to accompany Inanimate Alice and to coincide with the release of Episode 4 (yay!) I'm researching various countries and their (sometimes very different) approaches to the teaching of new media writing/digital literature/electronic literature/born digital fiction... (insert term of your choice). I've recently come across an interesting publication: "A European Approach to Media Literacy in the Digital Environment" created by the Commission of the European Communities published on the 20th of December 2007. The report reminds readers that although media use is widely acknowledged as a key enabler, there is little understanding of how "the media work in the digital world, who the new players in the media economy are and which new possibilities, and challenges, digital media consumption may present" (p.2)

Labels: critical literacy, digital literacy, education, inanimate alice, learning, literacy, new media, teaching, transliteracy, web fiction
Sascha Westendorf and Keno Buss kicked things off with an overview of their DMU Creativity Assistant:"a tool designed to help develop creative ideas in a transdisciplinary multimedia context, based upon the thesis that "creativity is an emergent property". The intention is to first understand the stages that creative people move through in their journeys of exploration, discovery, innovation, and composition. The well-established path from preparation to incubation to illumination and verification is a good starting point, but more elaborate models are needed to guide software design for individual and social creativity support, and to deal with the controversial question of how such creativity support tools can be evaluated."
Next came Heather Conboy, E-Learning Co-ordinator for Faculty of Humanties at DMU she's also researching her phd on the impact of online environments on creative writers (a bit about a previous talk here). Heather showed us some interesting statistics including this one: 95% of UK higher education institutions have VLEs (Virtual Learning Environments). I wondered what that meant for the other 5%? Are they ahead of the game and using non-institution based systems like open source platforms or do they have class blogs and teach in Second Life? Heather did explain that these stats are from 2006...I wonder what the deal is now?





After my presentation we opened up into a more general discussion. Lord Judd (I just cannot say "Frank"!) raised some anxieties and concerns with which we agreed. I think this surprised him. In general I'd say that we all agreed that balance is the key to using new media. Though how MPs are to negotiate all the communication they receive and then have to respond to...I don't know. When I suggested just checking e-mail/letters etc...in the morning I was told that is near impossible; something really important might require feedback and can't just be left until the next morning. Sue suggested we have filters like already junk messages go into spam folders...but maybe we need intelligent agents (like PAs!) to sift through messages first? I didn't realise that MPs received so much communication? That's when the discussion turned to literacies...the literacy of navigating all the information available but also the literacy on the side of the people who write to MPs...do they realise (are they literate?) that they need not write for every small thing and are they sure they are writing to the right person?
Quotes of the Day:
When I introduced myself to him as Jess, he responded with: "I'm Frank." (not "Lord Judd")
When told of my recent phd award he said: "So you're a *real* doctor" (!!!)
When beginning the discussion he exclaimed: "I am not a Luddite. I am NOT a Luddite."
********************************************
Thanks to Sue Thomas for organising the interesting tête - à - tête and thanks to Lord Judd for sharing his time.
NB If you'd like to keep up with Lord Judd's speaking arrangements, you can sign up to an e-mail alert here or subscribe to the rss feed here (who said MPs aren't digitally literate?!)
Sue has blogged about the day over at PART.
Labels: collaboration, communication, creativity, digital literacy, education, events, knowledge representation, learning, literacy, new media, research, technology
In the Sunday Times Magazine this weekend there was a feature by John Cornwell: "It's a No Brainer." The article gave an overview of Professor Susan Greenfield's latest research findings detailing the effects of extended computer use on young people's brains.



Labels: brain, digital literacy, education, gaming, identity, literacy, reading, research

Via John Timmer at Ars Technica
"The rise of blogging clearly represents a significant social phenomenon, but studying it poses a challenge in part because defining a blog is not a simple thing. There have been a number of attempts to do so at the technical level, where the presence of material organized by time stamp or the existence of RSS feeds have been suggested as defining features. A group at the University of California-Irvine, however, decided to approach the question from the perspective of human-computer interactions, where the humans involved were blog readers. Mixing in a dose of literary theory provided some interesting insights into how readers view and define blogs.
The idea borrowed from HCI studies was a simple one: perform observations of actual users as they are interfacing with their computers. The observations took the forms of usage surveys, overseen reading sessions, individual discussions, and a single group discussion. Unfortunately, given the time-intensive nature of the work, the study population was small (20 subjects), and several of them did not participate in all aspects of the study. Attempts to log browsing habits didn't work out; the survey population was either savvy enough about privacy concerns to not install the logging software, or not savvy enough to manage a functional installation.
Still, the researchers were able to generate information about how readers interact with blog material. They argue that this can be as important as having information about the blogs themselves, citing the development of reader response theory in literary criticism. As applied to blogs, they state, "the reality and meaning of a blog exists neither solely in the blog itself nor solely in the reader, but rather in the reader’s active interpretation of, and interaction with, the blog."
What they found is that reading blogs has become a habit integrated into Internet use for many people, akin to instinctively checking e-mail. Several of the blog readers described it as simply a way to pass the time, using terms like "wasting time" and "doing nothing." One of them described it in terms of addiction: "I don’t really look forward to cigarettes anymore, but it's something that happens through the course of the day that I feel like I might need to do. It just becomes habit, I guess."
Given that attitude, a few of the other findings aren't much of a surprise. For one, the temporal structure of a blog is only important due to the role it plays in where stories appear on screen. People will tend to read the top ones first, and browse deeper only if they have time—if they don't, the deeper stories generally don't get read. A product of this is that few of the blog readers felt their habits contributed to a sense of information overload.
Despite this casual approach to content, blog readers take a number of aspects of the content very seriously. One example of this dichotomy is that a reader that can't be bothered to search for new blogs beyond the ones he currently reads, but still engages in offline activities based on what he's seen in the ones he does read.
One key feature for most users was a sense of community. Even though blogging is an inherently one-to-many activity, most readers felt a personal connection to the author. This could foster the feeling that the reader belonged to the community even in the absence of participation, and led those who did participate via comments to agonize over their content. Only one of the study participants said they enjoyed triggering flame wars; most of the others felt their comments were a form of appreciation for the blog author, and worked hard to make them insightful and cogent.
This produced a distinction between smaller blog communities and popular, news-focused blogs. These didn't produce the same sense of belonging, and readers tended to focus more on their content than their community. That result suggests that the blogging community will always have a long tail, as readers search for smaller places where they can continue to find a sense of connection with the authors.
The study's authors kindly provided Ars with a copy. It was presented at the Association for Computing Machinery's CHI Conference, and is available through their website."
Labels: blogging, critical literacy, digital literacy, education, learning, literacy, literature, reading, theory
As the name suggests, it's a taxonomy made by the folks – user generated definitions and information structures. But folksonomy is just a part of a larger idea: tagging. Tagging is the tying of words to objects. I think Vander Wall explains that this method of tagging has less "cognitive load" for users because it’s about key words rather than some kind of overlying systemic planning. I see it more of a free–form way of categorising information – personalising it.Look at TechCrunch's tag cloud courtesy of technorati:
Most of the terms are of a similar size which makes spotting information trickier (at least for me) and there is some html included which shouldn't be there...so it seems messy.
A good tag cloud is "tidy" with (seemingly) transparent access to information. I don't want to be left wondering how the "blogger" and "blogging" tags are different and whether I should bother clicking both tags...I want the story (or most of it anyway) there in the cloud. I just want the general overview (I always look first for the tags that are weighed heaviest and then move to those tags least used), it's up to each tagger to make things more precise/personal to them. It's a vocabulary that's constantly evolving.
By the way, there are loads of tools out there to create tag clouds of your site (rather than of your delicious - or similar - bookmarks).
I've just used TagCrowd to make a cloud of my current blog which lists my last 10 posts:
How can Tag Clouds be used to drive traffic to a site?
In terms of general business use – there is huge potential here especially for smaller to medium size companies.
I think tagging can help with “findability” of company information although perhaps not so great with emergent vocab. which keeps changing. Also, I guess there might be a need to compare internal tags (tagged by employees) with external tags (tagged by customers) as each might have different words for the same or similar ideas.
But, as with peppering content with keywords, you can make sure you tag specific blog posts etc...with key words that you know your customers will search for.
Plus, the easier it is for customers to navigate a site, the more chance they’ll come back and using a tag cloud is, I think, a good way of making visible an overview of company info.
Tagging can also be a chance for any company (or organisation or university group etc...) to popularise their key word/s (or coin one) while simultaneously making data cohesive. Before we started using delicious there was no "nlab" as a bookmark, but now it is there and it means conference-goers and other interested parties can follow what NLab has been up to for the last 2.5 years. Shirky suggests that a refined approach to this kind of group classification is the next "big frontier."
I wonder how many tags there were for "longtail" before Shirky's article or for "web2.0" before frames of reference changed and people took to O'Reilly's coinage? (See Michael Wexler's 3 part series "I Hate Tags")
"In reality, our understanding of things changes and so do the terms we use to
describe them. How do I solve that in this open system? Do I have to go back and
change all my tags? What about other people’s tags? Do I have to keep in mind
all the variations on tags that reflect people’s different understanding of the
topics?"
If tagging is about naming/defining/narrativising content, then tag clouds aggregate content. Businesses can use this information in numerous ways, a few initial thoughts: establish a new market/audience, create a (new?) community interested in the same (or similar) things, get to know (on a deeper level) the needs of your customers and by having "tidy" tag cloud businesses are able to provide that much-called-for "transparency."
For example, a company can get an rss feed of a certain term and then track its usage (there are 190,688 photos tagged with "ipod" on flickr).
How are they best structured as 'jumping off points for dialogue'?
I think it's more about it's use-value. There isn't a "best structure" for dialogue but perhaps there are rules/strategies for certain kinds of dialogues. Two key words: tag clouds can refine conversations: they are "specialised" and can become (I'm optimistic) more "sophisticated."
As for jumping off points - tag clouds always already offer serendipity not structure (other than in the most general and probably ephemeral sense). I think when Will Richardson quotes Bruce Sterling who quotes Stowe Boyd (structure? what structure?) what he is saying can also apply to the role of tag clouds in dialogue:
"Basically, conversation is moving from a very static and slow form of
conversation — the comments thread on blog posts — to a more dynamic and fast
form of conversation: into the flow in Twitter, Friendfeed, and others. I think
this directionality may be like a law of the universe: conversation moves to
where is is most social…The way I am getting tugged to blog posts is
increasingly as a mention within a conversational bite in Twitter or Friendfeed.
I then click out of the flow to see the larger post, and offer my view in the
flow — not on the blog — and then I return to the flow, where I will be spending
most of my time. This makes sense: I want to talk about the blog post with the
person who brought it to my attention, more so that with some group of strangers
at the blog, or even the author, who I may not know at all. I also don’t think
we can expect the fragmentation of the social experience to slow down: it will
get a lot worse before it gets better."
Yes, tag clouds are dynamic and (should) reflect changing ideas and changing communication and people are probably drawn to tag clouds/taggers who offer valuable information but, in the end, it IS about communication.
What can be learned from their early use in Flickr for those wishing to use them in a more strictly narrative context - should there be distinctions between the types of clouds for predominantly textual content?
At the outset when tagging was new and etiquette hadn't yet entered the scene, I think people used as many tags as they could to classify something, trying to be as open as possible. but as the use has focused so have the terms and we see people (look at delicious) using a handful of tags to describe their bookmarks instead of trying to be all encompassing
I think clouds evolve according to the information so they’re kind self–aggregating or self–describing as the info changes so I don’t think you really need a distinction between types of clouds – i think that’ll be apparent to users.
Look at the flickr tag cloud from Jan. 2007 that I included in my "Anatomy of a Tag Cloud" post and look at the current flickr tag cloud (these are both for the "all time most popular tags"):
key tags for '07 were: wedding, party, japan, friends, family, travel, london
but today look how "France" has appeared as a tag and "band". Also, both flickr tag clouds have the term "girl" but neither have "boy."
However, both clouds have the tag "me." Isn't that an answer there - tagging isn't about structure; it's all about "me"!
Do Tag Clouds in any way alter the reception of text by a reader and if so how?
I think there is an interesting difference between people who tag for themselves and those who tag for others – when there’s a clearer idea of the subject the tagging is much more concise. Readers of tag clouds might judge a site by it's cloud (judge a book by its cover?)...and come to the site with the knowledge of the value of a site or of a tag (depending on weight and size of font etc...).
I wonder whether the tags imbue readers with a certain kind of passivity or...gee, not quite sure of the word...some kind of awareness of their role as reader rather than creator? I'm wondering this because the flickr tags seem to be mostly descriptors...where are the verbs? If readers were guided by tag clouds/tags that were active (running, reading, creating, see, listen, looking) that must surely change the perception/reception of any ensuing text/story/media? I think it's about different kinds of readers and contexts (what are you searching for and why) as well as different literacies.
See Sheryl Nussbaum-Beach's tactical or strategic view:

In what other ways have Tag Clouds evolved and how do you think they might evolve in the future?
Have a look at Philipp Keller's tag history:

My thoughts on the future of tagging...hrm...I think there is going to be a visual tagging service. I’m thinking of the new visual search engine that I’m beta testing (searchme.com) and I think we’ll start seeing visual tags and maybe sonic tags. Besides the richer interfaces and applications
As an educator, I'd like to see tag clouds used as a mode of assessment. I'm thinking of Janet Harris's use of Tag Crowd to analyse the MSNBC Democratic debate:




Labels: database, digital literacy, folksonomy, knowledge representation, literacy, narrative, reading, tag clouds, tagging, taxonomy, transliteracy, web 2.0