12.2.08

[google: sounds like a dream job]

I've just been reading (Analytics Evangelist) Avinash Kaushik's latest *introspective* post on why it rocks to work for google.

Wow. Besides the amazing looking food and collaborative spirit there are "zen" rooms, happy and helpful tech-support and green initiatives.



(image from
Avinash Kaushik)


I wonder if the
IOCT will consider creating a zen room....hrm....

nb. I'm sure Kaushik's post is a personal reflection but I bet that post is doing some (positive) marketing wonders (it worked on me anyway!).

Labels: , , , , , ,

20.10.07

[transliteracy and us]

I've just been reading Sue Thomas's post over at PART on how (and whether) the bbb.co.uk is meeting their targets:

1 Sustaining citizenship and civil society
2 Promoting education and learning
3 Reflecting the UK's nations, regions and communities
4 Stimulating creativity and cultural excellence
5 Bringing the UK to the world and the world to the UK
6 Emerging communications


Initially I began to think of discussions I've been having with my students in my new media seminars. We've talked about the potential to contribute to the bbc.co.uk via comments on photos and stories and the ability to write one's own reflections (more so on the bbc.co.uk local sites). On that level it would seem that the bbc is participating in the digital world and allow us to participate alongside it.

But, then I saw this video:




How far is the bbc (among other institutions) really going to involve and collaborate with this kind of user? (See Euan Semple on the BBC and web 2.0). With Facebooking and IMing etc..., collaborating and satisfying targets like the bbc's can't be a product, something that is *done.* It's got to be more about a *becoming;* a constant evolving process. I don't have any answers but I think that's the trouble with asking that kind of question. There are no single answers out there. I'd suppose we all (as businesses, teachers, parents, schools, universities, libraries, museums, etc...) want/need to be part of the process... but that also means having access and we know that's not something everyone shares.





Labels: , , , , , , ,

29.9.07

[ad clicks]

An interesting post on the logistics of ad-clicking from Zeila Rich Enterprises.



"The pie chart shown above gives you all the different types of clicks there are to Adsense Advertisements, be it on the Search or Content Networks. We cannot disclose our methods of collection of such data, as it is our proprietary technology, and we might plan to do something about it some day. There are several categories of clicks.

We have the Fact-Finding Clicks (FFC). These clicks are just for visitors to find out more about a particular offer or just receive information, perhaps comparing offers from one advertiser to another. It is not surprising that it makes up over 60% of all clicks in our research.

What is shocking most is that out of 4 clicks, at least one of them is what we term the Curious Click (CUC). Over 25% of all clicks are as a result of curiosity. People are clicking just to find out “what’s going on”, without the intention to buy anything. That has serious implication to pay per click advertisers, but that is beyond the scope of this book.

There are also the Competitive Clicks (COC). Luckily, it is only 1% of total clicks. These are ads which are clicked by competitors of the advertisers. These competitors have no intention whatsoever to do business with the advertisers, other than to inflate the advertising costs of their competitors. Sad, but true about the existence of such clicks!


The 3% Converted Clicks (CNC) are in line with data collected by major advertising firms. These conversions only include direct sales (and exclude leads such as subscription to a mailing list, request for information, etc). What this means is that 3 out of 100 people actually buy something the first time they click on an ad. Remember we talked about Click Flipping in Chapter 4? Can you imagine making money from referral commissions from just 3% of your ad clicks (not to mention an even infinitesimal portion of your total web visitors)?"




For more see here.

Labels: , , , ,

9.8.07

[putting the "I" in business models]

AmieStreet.com Announces Series A Financing Led By Amazon.com

NEW YORK, Aug. 6 /PRNewswire/ -- AmieStreet.com, a fast-growing digital music store with a unique demand-based pricing system, announced today the completion of its Series A financing led by Amazon.com, Inc. . The amount of Amazon's investment and the terms are not disclosed.

"Amie Street has a very smart and innovative team," said Jeff Blackburn, Senior Vice President for Business Development, Amazon.com. "The idea of having customers directly influence the price of songs is an interesting and novel approach to selling digital music."

AmieStreet.com is the first digital music store propelled by social networking, where members of the community drive the discovery, promotion and pricing of music. All songs on AmieStreet.com start at a price of zero cents. As more people download a song the price rises, capping at $0.98.

For recommending their favorite songs to their friends, members are rewarded by receiving credit for the purchase of additional music on AmieStreet.com. The more popular a song becomes after a member has recommended it, the more credit he or she receives to spend on music.

The recommendation system brings the music discovery process and the dynamic of social networking full circle, giving members the incentive and the means to continually discover and share new music. AmieStreet.com is a music network where people's passion for music, and their desire to share it with one another, generates commerce that benefits the entire community.

"AmieStreet.com grew from the idea that we needed to make buying music social and fun," said AmieStreet.com's co-founder and CEO Elliott Breece. "The Amie Street community took over from there, driving a shift toward a music marketplace where consumers decide what is popular and what music is worth. We're thrilled to have Amazon.com's support in empowering music consumers."

Anyone can upload their music to AmieStreet.com, and all songs are downloadable in DRM-free mp3 format.

In conjunction with the announcement of its Series A, AmieStreet.com is debuting releases from Audio Bee, Daptone Records, Nettwerk Music Group, United For Opportunity (UFO), Dualtone Music Group, RoyaltyShare and INgrooves. As always, all songs start free!

About AmieStreet.com

AmieStreet.com is an online music destination that is changing the way people discover and buy music. Founded in the Spring of 2006 by then Brown University seniors -- Josh Boltuch, Elliott Breece and Elias Roman -- AmieStreet.com is a site where the members of the community determine the price of songs, which start out free and rise in price the more they are purchased. The site also rewards its members with downloads when they recognize and recommend tracks that rise in price, giving users an incentive to find and recommend good music first, while giving artists the platform to promote and sell their music.

Amazon.com Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2006, and all subsequent filings.


Contact:
press@amiestreet.com

http://amiestreet.com/page/for-press

Labels: , , , , , , ,

30.5.07

[the business of new media]

With less than two weeks to go until the Women, Business & Blogging conference I found this article timely:From Postcards, to Podcasts.






"According to the American Advertising Federation's Media Investment Survey 2007, 73% of nearly 1,000 organizations polled said they are allotting up to 20% of their budgets for 'experimentation and new media options.' Further, 78% of respondents said they are 'always open to new ways of using traditional media.'"



Blogging is important for business:






Have a look at what Lori Reed, Director of Marketing at InsureMe.com has to say about search engine optimization:


Some key points from the article, well worth bearing in mind:

Labels: , , , , , , , , ,

1.5.07

[american universities and Truth]



Stanley Kurtz writes:
Last week I attended the premiere of Indoctrinate U, Evan Coyne Maloney’s documentary about campus political correctness. It’s a fun and powerful piece of work that deserves a wide audience. The film features plenty of encounters between Maloney and college officials who, after being embarrassed by Maloney’s questions, invariably summon police to have him evicted. These confrontations are entertaining, but the real force of this film flows from Maloney’s recounting of a series of incidents of campus political correctness. I had never heard of any of these cases. Yet each of them is remarkable.


from Evan Coyne Maloney's (the producer of Indoctrinate U) site.

Labels: , , , , , , ,

30.4.07

[Google's $3.1 billion deal for the online advertising firm DoubleClick could put the company at odds with itself]


Internal conflicts often happen in finance, when investment banks find themselves advising both sides in a merger. And it happens in agribusiness, energy and other industries where giant companies with fingers in many pies are both buyers and sellers of the same commodity. But it is particularly common in technology and media.

The DoubleClick deal has prompted Microsoft and IBM and others to ask the Federal Trade Commission to investigate the deal on antitrust grounds. And privacy advocates worry that Google will not live up to its pledge to keep the customer data collected by DoubleClick out of the hands of Google's search managers.

But the thorniest conflicts could arise from DoubleClick's Performics division.

Performics helps its clients get better position in search results. Essentially, it works to game the systems of Google, Yahoo and other search engines.

"Google is treading in dangerous waters right now," writes Ross Dunn of WebProNews.com. Google's search results "are supposed to be unbiased and highly relevant," but with Performics, "Google is put into the conflicted position of trying to generate profits by providing result-oriented organic ranking services for its own 'unbiased' organic search results."

The worry, in other words, is that Google's search results could be compromised by operating a division with an interest in skewing those results in favor of clients.

[...]

"Google is treading in dangerous waters right now," writes Ross Dunn of WebProNews.com. Google's search results "are supposed to be unbiased and highly relevant," but with Performics, "Google is put into the conflicted position of trying to generate profits by providing result-oriented organic ranking services for its own ‘unbiased' organic search results."

The worry, in other words, is that Google's search results could be compromised by operating a division with an interest in skewing those results in favor of clients.


To continue reading the CNet article click
here.

Labels: , , , , ,

12.4.07

[more on myspace being their space]

Hosting people's lives online has become big business: services like Flickr and Photobucket serve as a virtual shoe box for millions of photographs, while YouTube and MySpace Video regularly serve up a daily dose of video blogs, home videos, and crazy stunts. But what happens when some of those services depend on the others in order to grow, and the others don't like being used to help the competition?
That's a thorny issue that MySpace has found itself in the middle of, and they're not backing down. The latest: the Powers That Be™ behind MySpace made another move to block content hosted by competitors from being embedded on user profile pages within the site—this time, the popular photo and video hosting site Photobucket.
Photobucket now joins the list of several companies understandably displeased with such developments at MySpace, as they all stand to lose traffic and mindshare as a result. A post on the
Photobucket blog points out MySpace's action and asks its 40+ million users to e-mail MySpace to tell them what they think. "We believe that by limiting your ability to personalize your pages with content from any source, MySpace is contradicting the very belief of personal and social media," writes Photobucket. "MySpace became successful because of the creativity of you, its users, and because it offered a forum for self-expression. By severely restricting this freedom, MySpace is showing that it considers you as a commodity which it can treat as it sees fit."
MySpace's pattern of blocking video and music widgets from competing sites over the last few months has worried Internet users that MySpace was moving toward a closed-content system. The move to block Photobucket videos comes about two months after MySpace's decision to block embedded widgets from
Imeem, a music and video sharing site, and a month previous to that, video sharing site Revver.
MySpace maintains, however, that the company is not blocking content from competitors—they are merely blocking content that contains advertising. "Photobucket recently began running an ad-sponsored slideshow and encouraged users to post these ads in bulletins and profiles throughout the community," a MySpace spokesperson said in a statement to Ars Technica. "We spoke to the company about their actions, but they refused to respect our community's terms and we had no choice but to disable their service."
Photobucket, on the other hand, disagrees. "Photobucket was not contacted by MySpace about this issue," a Photobucket spokesperson told Ars in response to MySpace's statement. He went on to explain that Photobucket allows users to combine their own content with that of "brands" in order to create personalized slideshows and videos, which is what MySpace appears to take issue with. "Some of our users choose to share their slideshows with friends on blogs and social networks, of which MySpace is obviously one,." Photobucket said. This content is not clickable and does not generate revenue for Photobucket—only the branded content and environments on Photobucket do that."
Putting aside technicalities about what constitutes an advertisement, MySpace's claim might explain why content from the most popular video sharing site, YouTube, can still be embedded on MySpace pages. That, or MySpace could still simply be trying to figure out how much of a backlash there would be if they stopped allowing content from the only video sharing site bigger than their own. MySpace isn't stupid; they're aware that these other media hosting sites are gaining viewership because of MySpace, and even said so during September's Merrill Lynch Media & Entertainment Conference. There, News Corp. CEO Peter Chernin
specifically named YouTube, Flickr, Photobucket, "or any of the next-generation Web applications" as being "driven off the back of MySpace."
This sends a major message out to services that are dependent upon larger sites to carry their numbers: don't push it, because MySpace is still in charge. Even if the company wants to hide behind the claim that they're only blocking content that contain advertisements, it's not hard to understand that MySpace prefer its users make use of its own a hosting services over the competition's. Whatever MySpace's true motivation is, it's clear that the company is doing its best to ensure that no one is making an actual profit off of MySpace's popularity except for MySpace.


MySpace to content providers: it's OurSpace, we're in charge
By Jacqui Cheng Published: April 12, 2007 - 01:25AM CT


Labels: , , , , , ,

10.4.07

[future, smuture]

"The MoD predicts more use of chemical weapons." Photograph: Paul J Richards/EPA

Revolution, flashmobs, and brain chips. A grim vision of the future
"Information chips implanted in the brain. Electromagnetic pulse weapons. The middle classes becoming revolutionary, taking on the role of Marx's proletariat. The population of countries in the Middle East increasing by 132%, while Europe's drops as fertility falls. "Flashmobs" - groups rapidly mobilised by criminal gangs or terrorists groups.
This is the world in 30 years' time envisaged by a Ministry of Defence team responsible for painting a picture of the "future strategic context" likely to face Britain's armed forces. It includes an "analysis of the key risks and shocks". Rear Admiral Chris Parry, head of the MoD's Development, Concepts & Doctrine Centre which drew up the report, describes the assessments as "probability-based, rather than predictive".

The 90-page report comments on widely discussed issues such as the growing economic importance of India and China, the militarisation of space, and even what it calls "declining news quality" with the rise of "internet-enabled, citizen-journalists" and pressure to release stories "at the expense of facts". It includes other, some frightening, some reassuring, potential developments that are not so often discussed.

New weapons

An electromagnetic pulse will probably become operational by 2035 able to destroy all communications systems in a selected area or be used against a "world city" such as an international business service hub. The development of neutron weapons which destroy living organs but not buildings "might make a weapon of choice for extreme ethnic cleansing in an increasingly populated world". The use of unmanned weapons platforms would enable the "application of lethal force without human intervention, raising consequential legal and ethical issues". The "explicit use" of chemical, biological, radiological, and nuclear weapons and devices delivered by unmanned vehicles or missiles.

Technology

By 2035, an implantable "information chip" could be wired directly to the brain. A growing pervasiveness of information communications technology will enable states, terrorists or criminals, to mobilise "flashmobs", challenging security forces to match this potential agility coupled with an ability to concentrate forces quickly in a small area.

Marxism

"The middle classes could become a revolutionary class, taking the role envisaged for the proletariat by Marx," says the report. The thesis is based on a growing gap between the middle classes and the super-rich on one hand and an urban under-class threatening social order: "The world's middle classes might unite, using access to knowledge, resources and skills to shape transnational processes in their own class interest". Marxism could also be revived, it says, because of global inequality. An increased trend towards moral relativism and pragmatic values will encourage people to seek the "sanctuary provided by more rigid belief systems, including religious orthodoxy and doctrinaire political ideologies, such as popularism and Marxism".

Pressures leading to social unrest

By 2010 more than 50% of the world's population will be living in urban rather than rural environments, leading to social deprivation and "new instability risks", and the growth of shanty towns. By 2035, that figure will rise to 60%. Migration will increase. Globalisation may lead to levels of international integration that effectively bring inter-state warfare to an end. But it may lead to "inter-communal conflict" - communities with shared interests transcending national boundaries and resorting to the use of violence.

Population and Resources

The global population is likely to grow to 8.5bn in 2035, with less developed countries accounting for 98% of that. Some 87% of people under the age of 25 live in the developing world. Demographic trends, which will exacerbate economic and social tensions, have serious implications for the environment - including the provision of clean water and other resources - and for international relations. The population of sub-Saharan Africa will increase over the period by 81%, and that of Middle Eastern countries by 132%.

The Middle East

The massive population growth will mean the Middle East, and to a lesser extent north Africa, will remain highly unstable, says the report. It singles out Saudi Arabia, the most lucrative market for British arms, with unemployment levels of 20% and a "youth bulge" in a state whose population has risen from 7 million to 27 million since 1980. "The expectations of growing numbers of young people [in the whole region] many of whom will be confronted by the prospect of endemic unemployment ... are unlikely to be met," says the report.

Islamic militancy

Resentment among young people in the face of unrepresentative regimes "will find outlets in political militancy, including radical political Islam whose concept of Umma, the global Islamic community, and resistance to capitalism may lie uneasily in an international system based on nation-states and global market forces", the report warns. The effects of such resentment will be expressed through the migration of youth populations and global communications, encouraging contacts between diaspora communities and their countries of origin.

Tension between the Islamic world and the west will remain, and may increasingly be targeted at China "whose new-found materialism, economic vibrancy, and institutionalised atheism, will be an anathema to orthodox Islam".

Iran

Iran will steadily grow in economic and demographic strength and its energy reserves and geographic location will give it substantial strategic leverage. However, its government could be transformed. "From the middle of the period," says the report, "the country, especially its high proportion of younger people, will want to benefit from increased access to globalisation and diversity, and it may be that Iran progressively, but unevenly, transforms...into a vibrant democracy."

Terrorism

Casualties and the amount of damage inflicted by terrorism will stay low compared to other forms of coercion and conflict. But acts of extreme violence, supported by elements within Islamist states, with media exploitation to maximise the impact of the "theatre of violence" will persist. A "terrorist coalition", the report says, including a wide range of reactionary and revolutionary rejectionists such as ultra-nationalists, religious groupings and even extreme environmentalists, might conduct a global campaign of greater intensity".

Climate change

There is "compelling evidence" to indicate that climate change is occurring and that the atmosphere will continue to warm at an unprecedented rate throughout the 21st century. It could lead to a reduction in north Atlantic salinity by increasing the freshwater runoff from the Arctic. This could affect the natural circulation of the north Atlantic by diminishing the warming effect of ocean currents on western Europe. "The drop in temperature might exceed that of the miniature ice age of the 17th and 18th centuries."




Special report
The military
Full list 05.02.2007: British soldiers killed in Iraq

Focus:
The British army
The Royal Air Force
The Royal Navy

Useful links:
British army
Royal Navy
RAF
Ministry of Defence
Nato
United Nations


Article from The Guardian.


Labels: , , , ,

22.3.07

[semantic web failure?]

Two days ago I blogged about the negative reactions My Space elicits by limiting personalisation (specifically in the case of adding particular widgets to My Space profiles). Interestingly, Stephen Downes sees this kind of mentality as securing the downfall of the semantic web. "The Semantic Web will never work because it depends on businesses working together, on them cooperating."

Read on:

"And I'm saying the semantic web won't work. Can't work.But how do you explain that intuition?And I was thinking about the edgy things of Web 2.0, and where they're working, and more importantly, where they're beginning to show some cracks.A few of key things today:- Yahoo is forcing people to give up their Flickr identities and to join the mother ship, and- MySpace is blocking all the widgets that aren't supported by some sort of business deal with MySpace- the rumour that Google is turning off the search APIAnd that's when I realized:The Semantic Web will never work because it depends on businesses working together, on them cooperating.We are talking about the most conservative bunch of people in the world, people who believe in greed and cut-throat business ethics. People who would steal one another's property if it weren't nailed down. People like, well, Conrad Black and Rupert Murdoch.And they're all going to play nice and create one seamless Semantic Web that will work between companies - competing entities choreographing their responses so they can work together to grant you a seamless experience?Not a chance.Now - there are many technical reasons why I think the Semantic Web is a loser, along with some cultural and philosophical reasons. Namely: the people who designed the Semantic Web never read their epistemology texts.But the big problem is they believed everyone would work together:- would agree on web standards (hah!)- would adopt a common vocabulary (you don't say)- would reliably expose their APIs so anyone could use them (as if)Shall I go on?So...Maybe we won't be building clusters in Moncton, maybe we will. I don't know - I'd like to keep trying. Maybe people will listen to us or maybe (more likely) they won't.The future is not in the Semantic Web (or in Java, or in enterprise computing - all for the same reason). Careers based on that premise will founder. Because the people saying all the semantic-webbish things - speak the same language, standardize your work, orchestrate the services - are the people who will shut down the pipes, change the standards, and look out for their own interests (at the expense of yours)."

Labels: , , , , , , ,

20.3.07

[not myspace anymore]

From :

Some users of MySpace feel as if their space is being invaded.

MySpace, the Web’s largest social network, has gradually been imposing limits on the software tools that users can embed in their pages, like music and video players that also deliver advertising or enable transactions.


At stake is the ability of MySpace, which is owned by the News Corporation, to ensure that it alone can commercially capitalize on its 90 million visitors each month.

But to some formerly enthusiastic MySpace users, the new restrictions hamper their abilities to design their pages and promote new projects.

“The reason why I am so bummed out about MySpace now is because recently they have been cutting down our freedom and taking away our rights slowly,” wrote Tila Tequila, a singer who is one of MySpace’s most popular and visible users, in a blog posting over the weekend. “MySpace will now only allow you to use ‘MySpace’ things.”

Ms. Tequila, born Tila Nguyen, has attracted attention by linking to more than 1.7 million friends on her MySpace page. To promote her first album, she recently added to her MySpace page a new music player and music store, called the Hoooka, created by Indie911, a Los Angeles-based start-up company.

Users listened to her music and played the accompanying videos 20,000 times over the weekend. But the Hoooka disappeared on Sunday after a MySpace founder, Tom Anderson, personally contacted Ms. Tequila to object, according to someone with direct knowledge of the dispute. She then vented her thoughts on her personal blog.

MySpace says that it will block these pieces of third-party software — also called widgets — when they lend themselves to violations of its terms of service, like the spread of pornography or copyrighted material. But it also objects to widgets that enable users to sell items or advertise without authorization, or without entering into a direct partnership with the company.

A MySpace spokeswoman said yesterday that the service did not remove anything from Ms. Tequila’s page. “A MySpace representative contacted her and told her that she had violated our terms of service in regards to commercial activity,” the spokeswoman said. “She removed the material herself, after realizing it was not appropriate for MySpace.”

Ms. Tequila and her representatives would not comment.

But Justin Goldberg, chief executive of Indie911, said MySpace’s actions undercut the notion that the social networks’ users have complete creative freedom. “We find it incredibly ironic and frustrating that a company that has built its assets on the back of its users is turning around and telling people they can’t do anything that violates terms of service,” he said.

“Why shouldn’t they call it FoxSpace? Or RupertSpace?” Mr. Goldberg said, referring to the News Corporation’s chief, Rupert Murdoch.

The tussle between MySpace and Indie911 underscores tensions between established Internet companies and the latest generation of Web start-ups. Without a critical mass of visitors to their sites, many of these smaller companies are devising strategies that involve clamping on to sites like MySpace and Facebook and trying to make money off their traffic.

MySpace, meanwhile, is trying to show that it can generate stable revenue. Google will pay it at least $900 million over the next three years to serve ads to the site’s users. And last fall, MySpace announced a partnership with Snocap, a San Francisco-based company, to sell music.

Perhaps not coincidentally, this year, MySpace blocked widgets from Revver, a video-sharing site that embeds advertisements in its clips, and Imeem, a music buying service.

[...]

“We probably should have stopped YouTube,” Michael Barrett, chief revenue officer for Fox Interactive Media, a part of the News Corporation, said in an interview in late February. “YouTube wouldn’t exist if it wasn’t for MySpace. We’ve created companies on our back.”

MySpace and its corporate parent say they want to find ways to support and exploit the growing widget economy. Last year, Fox Interactive Media introduced a service called Spring Widget. The service provides tools to help developers create widgets for use both on computer desktops and online networks like MySpace.

In a recent use of its technology, the studio behind the horror film “Dead Silence” used a Spring Widget tool on its promotional MySpace page to count down the minutes until the film’s release.


Continue reading the article
here.

Links added by me.

Labels: , , , , , , ,