[2010: 10 ways social media will change]
Social Media Will Become a Single, Cohesive Experience Embedded In Our Activities and Technologies
Social Media Innovation Will No Longer Be Limited By Technology
Mobile Will Take Center Stage
Expect an Intense Battle As People and Companies Look To Own Their Own Content
Enterprises Will Shape the Next Generation of What We've Called "Social Media"
ROI Will Be Measured -- and It Will Matter
Finally: Real, Cool and Very Bizarre Online-Offline Integration
Many "Old" Skills Will Be Needed Again
Women Will Rule Social Media
Social Media Will Move Into New Domains
Labels: collaboration, future, new media, social media
posted by Jess @ 18:53
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jess @ jesslaccetti.co.uk
3 Comments:
ROI for social media? Seriously? Sounds like somebody is trying to find a way to monetize free.
"While the definition of ROI is evolving to better fit the world of relationships and networks, the ability to demonstrate ROI in hard numbers -- not in followers or fans -- will become a baseline business requirement in 2010"
So if the ROI isn't there, businesses won't use social media?
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