[new model for narrative: electric literature]

The founders of Electric Literature, a new quarterly literary magazine, seek nothing less than to revitalize the short story in the age of the short attention span. To do so, they allow readers to enjoy the magazine any way they like: on paper, Kindle, e-book, iPhone and, starting next month, as an audiobook. YouTube videos feature collaborations among their writers and visual artists and musicians. Starting next month, Rick Moody will tweet a story over three days. 

In its first two issues, this year, the magazine showcased some of the country’s best writers — Michael Cunningham, Colson Whitehead, Lydia Davis, Jim Shepard — and created the kind of buzz that is a marketer’s dream. With a debut issue in June and an autumn issue out last week, each consisting of five stories, the magazine has racked up complimentary reviews everywhere from The Washington Post to a blogger on Destructive Anachronism, who wrote, “High quality content + innovative marketing + multimedia could just equal the new model for literature, post-print.”

[...]


As for Mr. Moody, he said he came up with the idea of Twitter fiction after he fell in love with the new form. “It’s like trying to write in haiku continuously,” he said in an e-mail message.
“I like that E.L. seems as though it will try just about anything, and I think it’s important for literature that it’s always pushing the envelope, colliding with other forms, trying to find new envelopes for its message, and generally renewing itself,” Mr. Moody’s message continued. He called it a method that was partly pioneered by magazines like McSweeny’s and Ninth Letter.
Stephen O’Connor, whose story “Love” is in the second Electric Literature issue, said, “They approached me after a story came out in The New Yorker.” At about 12,000 words, he added, “Love” is a bit long for a conventional literary magazine.
“I’m hoping it will be a younger audience, all those kids like my students at Columbia and Sarah Lawrence who are always on Facebook and iPhone,” Mr. O’Connor said.

[...]


“We have an optimistic message at a time of pessimism,” Mr. Hunter said. “As writers, we got tired of the doom and gloom. The future is not something you acquiesce to, it’s something you create.”




From the NY Times. 

Image from Electric Literature. Follow Electric Literature on Twitter.