[nlab social networks conference - jim benson]

Social Networking Beyond The Dogma: Let's Make Some Money

The application of social networking and social media technologies ultimately should help your business work better. How do you set goals, create campaigns, and execute cost effectively?

NOTE: if you join a social network - twitter, facebook etc...you must give back to the community, answer other questions, participate otherwise you're just a leech.

Which social media networks should we be on? Well, can't say but Jim does tell us what we shouldn't be on...Facebook! At least if we're thinking about time vs content...it takes too much time whereas twitter etc...can offer benefit/value much quicker.

Social networking reduces costs of: lead acquisition, product improvement, individual sales, expert information and opportunities

Social networks are like cities by fostering growth, coordination, affinity, voice, realisation