[harpercollins publishing online]

HarperCollins Publishers recently announced a variety of online promotions to allow consumers exclusive sampling of its books. The “Full Access” program will feature a select number of titles that can be seen in their entirety for a month: current freebies include Paulo Coelho’s The Witch of Portobello*, Mark Halperin’s The Undecided Voter's Guide to the Next President, and Erin Hunter's Warriors: Into the Wild.
The “Sneak Peek” Program will enable readers to view 20% of many new titles two weeks before they're on sale. The remaining titles in the digital warehouse are now available for 20% viewing after the release date in the “Browse Inside” program.

* Coelho has actually been encouraging his readers to download pirated versions of his books since 2005 ;-)

from trendwatching.