[do you think google has too much power]

Well, if you believe that google is ruling the internet world and would like to thwart their hold, try out these steps from the Internet Strategy Blog:

"Marketing your website:

1. Article marketing – Submit articles to article directories is a surefire way to attract traffic. Not only can you establish your expert status, your articles will also be reprinted in various blogs or ezines, thereby increasing the number of links back to your site.
2. Syndicate content – Syndicate your content and increase your traffic with RSS feed
3. Publish a Press Release – particularly if you have an important announcement
4. Social networking – Build social communities in the various social networking sites. More details here.
5. Video marketing – Create a video on anything related to your niche and upload it to Youtube, Metacafe, Veoh, Dailymotion etc.
6. Participate in specific forums – Establish your expert status by providing help and support in forums specific to your niche.
7. Joint Venture – The best way to generate traffic is to leverage on other people traffic. Create a joint venture with the top marketers in your niche.
8. Create free stuff and give it away – Serve as a teaser for your product. Everyone just can’t resist free stuff.
9. Classified Ad– put up an classified ad at Craigslist, USFreeAds, Yahoo Classified, Oodle
10. Submit to directories – Another place to increase exposure to your site

Marketing your blog

1. Blog actively, consistently and constructively – This is really the only way to attract readers.
2. Read other blogs and give comments – You’ll be surprised how much traffic it will bring you, especially when you leave a good comment on the popular blogs.
3. Link actively to other blogs – The rule of reciprocal. People tend to link back to you when you link to them.
4. Guest blog - Invite some big names to write a post for your blog and request him to link back to your blog. It always works.
5. MyBlogLog – Register an account with MyBlogLog and start to visit other blog with the MyBlogLog widget. Your face will start to appear on their blogs. Nice traffic puller.
6. Submit to blog directories – Just another place to increase the exposure of your blog
7. Interviews other bloggers – Especially useful when there are newsworthy topic. For example, during this pagerank event, you can interview Darren of Problogger on how he feels about the drop in pagerank and ways he has come up to counter it. It is definitely newsworthy and link-worthy.
8. Accept interview by other bloggers – This only work when you have established your expert status in the field.
9. Establish good relationship with your reader – Comment on your reader’s comment and if there is any doubts, go the extra mile and provide the solution for them.
10. Pay per post – Get people to review your post.

Social Media Marketing

1. Facebook / MySpace – Invite friends, start a group, join groups, comment on friends space.
2. Yahoo Answers – Help others solve their problem and put a link back to your site in the sources field
3. Digg / Netscape / reddit / stumbleupon – Only submit your best article, do not spam.
4. Helium – Share your expertise and make money at the same time
5. Youtube – As mentioned above in video marketing
6. Wiki marketing – Start a wiki on a topic related to your niche and invite contribution from the public. Include your links in one of the contribution.
7. Flickr – take a screenshot of your site (with the url fully visible) and upload to Flickr.
8. Squidoo – Start a Squidoo lens and participate in the Squidoo community. You could easily drive traffic to your site.

Offline marketing

1. Advertise in local newspaper
2. Publish news in local newspaper
3. Get interviewed in local newspaper
4. Print your website url in namecard
5. Include signature in all outgoing mails
6. Become a sponsor in public events and activities

From Internet Strategy Blog.