[8 ways to grow your blog]
According to Mack Collier at the Marketing Profs site, following these eight easy steps should pretty much ensure you a bigger blog. Although he has in mind corporate blogs, many of his steps apply to personal blogs.
1. Post regularly
2. Develop a comment policy
3. Reply to comments
4. Showcase readers who make special contributions
5. Build your blogroll with your readers' interests in mind
6. Offer unique content aimed at your blog's target audience
7. Make your blog's feed available for RSS subscribers (this is sooo important as many blog readers catch up on their favourite reads only using a feed reader)
8. Offer email subscriptions to your blog's content"The best way to grow your blog's readership is to shift your focus to satisfying your readers' wants and needs. If you create an environment on your blog that welcomes readers to participate and encourages their feedback, your blog will blossom.
Instead of viewing your blog as a promotional and marketing tool for your company, consider how you can create a community on your blog. Once you shift your blog's focus toward the wants and needs of the readers, you will begin to see your readership grow, as will interaction via comments and links to your blog."
For further details on each step and actionable points see the original blog post here.
Labels: blogging, business, communication, knowledge representation, marketing, social media, social networks
posted by Jess @ 17:56
7 comments
links to this post
jess @ jesslaccetti.co.uk
7 Comments:
Great stuff, Jess! Thanks! I think I do most of these things, but the reminder about targeting to the audience is ever-important, and something to keep working on every day. Thanks!
Jess thanks for the mention! Marketing Profs' audience is mainly corporate and small business marketers, so I was trying to tailor my advice to these groups. But all these steps can work just as easily for growing a personal blog. I know, because I've used all these steps to grow my own blog, The Viral Garden! Thanks so much for the wonderful post!
Hi Jen. Yup - I agree that the audience is the key thing that all writers should focus on. Thanks for commenting!
I didn't realise your eight steps came from your experience of crafting your personal blog. Thanks for sharing.
Interesting to note that you wrote those eight steps with your audience in mind - that's a key idea throughout your eight steps.
I'll keep my eye out for more of your blogging tips.
ooops. that last comment was directed to Mack.
I followed a link from Jen Robinson. You have a very interesting blog! I am putting you in bloglines right now. Thanks for this list.
Hi Cloudscome thanks for dropping by!
Thanks too for your kind comments. I also think this post on how to grow your blog has some excellent tips.
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