[the business of new media]

With less than two weeks to go until the Women, Business & Blogging conference I found this article timely:From Postcards, to Podcasts.

"According to the American Advertising Federation's Media Investment Survey 2007, 73% of nearly 1,000 organizations polled said they are allotting up to 20% of their budgets for 'experimentation and new media options.' Further, 78% of respondents said they are 'always open to new ways of using traditional media.'"

Blogging is important for business:

Have a look at what Lori Reed, Director of Marketing at InsureMe.com has to say about search engine optimization:

Some key points from the article, well worth bearing in mind: