[gootube]

Thanks to Angela, I'm aware of yet another development of digital storytelling (Have a look Creative Writing and New Media Masters' students).

YouTube Users Spoof Google’s Acquisition of YouTube With Fake Kidnapping Story
Online video creators are collaborating on the first viral video series that exposes a fictional “GooTube” Conspiracy. The series was initiated by one person, and has evolved into a collaborative storyline. YouTube video creators — who have never met — are participating in the plotline by posting new videos and advancing the plotline.