[independent bookshop hires bloggers]

Frontline Books is an independent bookseller located in Leicester. As part of a new media initiative Frontline Books has hired several bloggers to make weekly contributions to the site, and I'm one of them thanks to my own blogging. In this way Frontline Books is acting as a bridge, bringing together the structural holes existing between print and new media. While structural holes are sometimes necessary (as discussed in lastnight's seminar given by Bruce Mason and Sue Thomas at the IoCT), in this case the bridging of the two media allows for fruitful contagion. This is already occuring through the blog comments. Additionally, Frontline Books is hiring bloggers! Frontline is paying professional bloggers to blog; this will come as great news for those interested in monetizing their blogging. There is a call for professional bloggers here and Frontline Books would particulary like to be involved with those who have interests in black history.